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Thus, the top photo and video posts created over 10,000 more upvotes than links to websites. Videos on average create the most upvotes, followed by photos. A post can link to a website, a photo-sharing site (e.g.

While links are popular on the platform, it should be noted that not all external content is produced equally.

Videos are the Most Upvoted External Links However, the popular posts with links, produced over 16,000 more upvotes than the popular text posts.ĥ. Upvotes give users the opportunity to filter through the noise and browse through a feed of quality content. Users rely on Reddit to discover new brands, websites, tools, and content related to their interests.

Links drive the most engagement for Reddit.

External Links are the Most Popular Type of Content

Content shared on Reddit, that does not ask a question, receives more than 1,000 upvotes over content that includes a question.Ĥ.

Posts Without Questions Receive More Upvotes For example, a title that asks a question is more likely to produce two times more comments than a title that’s phrased as a statement.ģ. That being said, different types of content can generate various results.

With Reddit, there are three forms of engagement marketers should pay attention to: upvotes, clicks, and comments.

Posts With Questions Receive The Most Comments Whereas titles with more than 120 characters, or shorter than 20 characters, performed the poorest.Ģ. With all the subreddits the Foundation Marketing team analyzed, it was found that posts with titles of 60-80 characters generated more upvotes.

Before you post to Reddit, you have the option of adding a title.

Top Reddit Posts Are Under 120 Characters What Types Of Posts Perform The Best On Reddit? 1.

Can you embed a reddit video to facebook reddit